SiriusXM and the Smithsonian’s National Museum of African American History and Culture (NMAAHC) are teaming up to honor Black Music Appreciation Month with a private event taking place on Thursday, June 30, including the unveiling of the SiriusXM Neighborhood Record Store and a live recording of the award-winning podcast All Music is Black Music. The special night of programming is the latest in SiriusXM’s ongoing collaboration with and support of the NMAAHC’s mission in documenting African American life, history and culture.
“Since first joining forces one year ago with the launch of All Music is Black Music, SiriusXM and the National Museum of African American History and Culture have continued to develop and expand our relationship. We’re thrilled to now come together to honor Black Music Appreciation Month and officially unveil the next chapter of our collaboration with the SiriusXM Neighborhood Record Store,” said Jennifer Witz, Chief Executive Officer of SiriusXM.
“We commemorate Black Music Appreciation Month all across SiriusXM, in our hallways and on our airwaves, and we’re incredibly excited to now team up with the NMAAHC to take the celebration to Washington, D.C.,” said Nicole Hughey, SiriusXM’s Senior Vice President & Head of Diversity, Equity and Inclusion. “We firmly believe in NMAAHC’s mission and are delighted to continue to find new ways to work together to promote and celebrate African American history and culture.”
The celebrations will kick off with the first-ever live audience recording of All Music Is Black Music, the award-winning SiriusXM original podcast. The Webby and Anthem Award-winning podcast, hosted by Selema Masekela, explores how African American music and culture have shaped the wider contemporary music landscape as told to listeners through artifacts housed within the NMAAHC’s collection. Guests appearing on location in the museum’s auditorium in Washington, D.C for the special episode are expected to include Dr. Dwandalyn Reece, NMAAHC Associate Director for Curatorial Affairs; 2022 Rock and Roll Hall of Fame inductees and GRAMMY® Award winning producers and songwriters Jimmy Jam and Terry Lewis; and a special performance by singer and multi-instrumentalist Mobley, who composed the podcast’s theme song. This noteworthy edition of All Music is Black Music, along with all previous episodes of the podcast, will be available for listeners exclusively on SiriusXM – including the Volume Channel 106, the SXM App, Pandora, and Stitcher – following the event.
After the podcast recording, SiriusXM will officially unveil the newly branded SiriusXM Neighborhood Record Store, an interactive destination housed within the NMAAHC’s permanent “Musical Crossroads” exhibition that features record covers for individual browsing and a digital interactive station that links songs and artists to various genres, themes, regions, and time periods. The invitation-only reception at the NMAAHC, hosted by SiriusXM’s Joe Madison, will give members of the media, artists, historians, local government representatives and a few lucky sweepstakes winners an exclusive look at the collaboration between SiriusXM and the NMAAHC.
The SiriusXM Neighborhood Record Store unveiling follows the earlier announcement of the $2 million gift to the NMAAHC by SiriusXM Cares, the company’s charitable arm. The donation is part of the company’s contributions to organizations which promote and further social equality, education, hiring, and combat racial injustice.
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