LL COOL J is bringing the sound of his roots to SiriusXM, presenting his own classic hip-hop channel, Rock The Bells Radio. Launching in early 2018, the channel will bring music, interviews, and in-depth retrospectives, all curated and presented by LL COOL J.
Celebrating the beginning of hip-hop, the channel’s name comes from LL’s hit single, Rock The Bells, from his aptly-named debut album, Radio.
“My love for hip-hop runs deep and I’m passionate about restoring its legacy of respect,” says LL. “SiriusXM’s Rock The Bells Radio is a creative community where generations embrace programming that pays respect to the forefathers of the culture while evolving it at the same time.”
LL COOL J started his career in hip-hop at 16 years old, sending a demo to Def Jam records which, at the time, was based out of a dorm room at NYU. LL then built a massive profile and branched beyond hip-hop, becoming a pop culture icon as well as 2018 Rock and Roll Hall of Fame nominee.
Rock the Bells Radio will be available on SiriusXM channel 43 and on the SiriusXM app in early 2018.