Music’s Biggest Night® is on the horizon, and Pandora LIVE is ushering in the big weekend with exclusive Countdown to the GRAMMY Awards® performances from Haim, Brittany Howard, and CHIKA on March 11 at 9pm ET. RSVP to join the free event HERE.
Harvey Mason Jr., Chair and Interim President/CEO of the Recording Academy® will host the evening and lead a roundtable discussion with all of the evening’s performers as part of the event serving as a precursor to the 63rd GRAMMY® Awards, airing March 14 on CBS.
On March 12, SiriusXM will re-air a portion of the evening’s performances on The GRAMMY Channel (Ch. 104) beginning at 12pm ET. On March 13, The Spectrum (Ch. 28) will air Brittany Howard’s and Haim’s performances beginning at 7pm ET, followed by encore broadcasts.
Throughout the course of their career, Haim has fused genres to establish their own musical individuality. The band made history as the first all-female rock group to be nominated for the Album of The Year GRAMMY® with their third studio album, Women In Music Pt. III. The three-time GRAMMY Award nominees are set to perform for Pandora LIVE from their hometown of Los Angeles.
With 16 GRAMMY nominations and four wins (with her band Alabama Shakes), Brittany Howard has a compelling presence as a performer shattering soul, rock, and blues norms. She will be performing for Pandora LIVE from Nashville.
CHIKA, a GRAMMY nominee in the Best New Artist category this year, uses her powerful voice as a much-needed call to action for the marginalized and disenfranchised. With an instinct for creating impactful viral moments in the music, film, television, fashion, brand, and social media space, CHIKA’s ethos and persona have resonated with fans and her Pandora LIVE performance from Los Angeles is sure to gain new ones.
In conjunction with the event, Pandora recently launched the GRAMMY Awards Radio station. Presented by Lincoln through March 31, the station celebrates this year’s nominees and shares behind-the-scene stories from past winners.
Event sponsors will enhance the viewing experience and get fans excited for the GRAMMY Awards by curating unique content and activities. Prior to the show, Allstate is bringing together some of Haim’s top Pandora listeners for a virtual meet and greet. During the show, attendees will have the opportunity to pose in the red-carpet-inspired photo booth provided by Crest 3D White. To celebrate our powerful and talented all-female line-up, Pandora and Olay Body will join forces to provide a donation to a select charity that supports fearless women in music, specifically those in STEM disciplines, and encourage everyone to get involved in the cause. Pandora will invite fans to test their artist knowledge with pre-show trivia, connect with others via the interactive chat, and provide a limited amount of complimentary artist merchandise for attendees on a first-come, first-served code redemption basis.
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