Pandora unveiled a new concert series for the virtual era that will be rebroadcast on SiriusXM and kick off with groundbreaking country artist Kane Brown on Tuesday, July 28. The series will also bring performances from top trending artists across country, Latin, R&B, pop, and rock directly into the homes of millions of fans through the end of the year.
Kane Brown’s performance will contain new hits and old favorites with the evening hosted by Storme Warren of The Highway (Ch. 56). Restless Road, the Nashville-based trio that Brown recently signed to his record label, will make an appearance for a special performance of “Take Me Home.” This will mark the first time that the song has been played live. Pandora’s cameras will also follow Brown to tornado-ravaged East Nashville, where a mural was made inspired by his new song, “Worldwide Beautiful.” The evening will feature an animated short film — based on a real-life experience — narrated by the country star. Fans can also expect celebrity cameos from the entertainment industry.“I love unexpected collaborations and finding new ways to bring my fans music, especially while we aren’t able to tour on the road,” Kane Brown said. “You all mean so much to me and I’m happy to team up with Pandora to create an amazing virtual performance with some surprises for you.”
The Pandora events will feature the premier production quality that Pandora’s shows are known for, many with additional interactive perks to connect fans with their favorite artists. Select attendees will receive access to virtual meet and greets, Q&As with the artist, exclusive merchandise, live chat functionality, and more.
Following their performance, each artist is expected to record a Pandora Story featuring personal commentary woven between hand-selected songs. Fans will also be able to tune in to the recordings of the virtual performances on Pandora with select concerts re-broadcast on SiriusXM. To further support artists, Pandora acquired merchandise that would have been sold on tour and customized it to create limited-edition fan giveaways — available the night of the shows on a first-come, first-served basis.
Event sponsors will bring fan activities and content together in a whole new way to enhance the at-home viewing experience. For example, Persil Proclean® laundry detergent will commemorate the event by gifting fans an exclusive Kane Brown t-shirt; fans can redeem the merch through a branded code on Brown’s website and receive a product sample. Men’s grooming company Cremo™ will give listeners “backstage access” to Brown by sponsoring his Pandora Story, and Kingsford will send fans recipes for at-home grilling ahead of his performance to “pre-game” before the show.
Watch exclusive videos from Brown’s recent interview with The Highway below!
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