Turning a blog on masculinity into a fully fledged skincare line, Yi co-founded good light, a gender-inclusive beauty brand. He’s the founder and editor of Very Good Light, a men’s and masc-identifying beauty publication, and author of the upcoming book, PRETTY BOYS, which debuts on June 22. In 2020, he was named on the Glossy 50 list alongside entrepreneurs like Selena Gomez and Venus Williams. In 2019, Marie Claire named him “25 People Changing the Beauty Conversation.” He’s been written about in countless publications as a thought leader in men’s beauty, identity, and Asian American advocacy, as well as sharing his own perspectives in championing diversity and inclusion throughout his decade of journalism. A founder of AIM, Advocates for Inclusion in Media, he is a GLAAD and Webby nominee.
Li tells investigative and nuanced cultural stories about communities, from the Mississippi Delta Chinese to Korean American adoptees to global Asian diaspora. Her videos have been published on Al Jazeera, the South China Morning Post, PBS, and other outlets. 88rising Speakers is a special ongoing speaker series in response to the rise in hate against Asian Americans. 88rising is gathering their most active and outspoken community members who lead the movement in anti-racism. 88rising is committed to sharing resources, leading action, and taking accountability with 88rising Speakers by inviting AAPI experts in their fields to talk about their work and discuss how to heal, learn, and support one other.
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